TEGNA · JSON-LD Context

Tegna Context

JSON-LD context defining the semantic vocabulary for Tegna from TEGNA.

37 Classes 0 Properties 3 Namespaces

View Context View on GitHub

Namespaces

schema: https://schema.org/

tegna: https://www.tegna.com/

adtech: https://www.iab.com/

Classes

Campaign campaignId name status startDate endDate budget dailyBudget targetAudiences targetMarkets adFormats AudienceSegment audienceId description type size markets PerformanceReport impressions clicks ctr spend completionRate reach OttCampaign targetPlatforms impressionGoal completionRateTarget OttInventory platform channel genre cpm Market marketCode stations monthlyReach

JSON-LD Document

{
  "@context": {
    "@version": 1.1,
    "schema": "https://schema.org/",
    "tegna": "https://www.tegna.com/",
    "adtech": "https://www.iab.com/",

    "Campaign": "schema:BroadcastEvent",
    "campaignId": "schema:identifier",
    "name": "schema:name",
    "status": "schema:status",
    "startDate": "schema:startDate",
    "endDate": "schema:endDate",
    "budget": "schema:price",
    "dailyBudget": "tegna:dailyBudget",
    "targetAudiences": "schema:audience",
    "targetMarkets": "schema:areaServed",
    "adFormats": "schema:encodingFormat",

    "AudienceSegment": "schema:Audience",
    "audienceId": "schema:identifier",
    "description": "schema:description",
    "type": "schema:additionalType",
    "size": "schema:numberOfItems",
    "markets": "schema:areaServed",

    "PerformanceReport": "schema:Report",
    "impressions": "adtech:impressions",
    "clicks": "adtech:clicks",
    "ctr": "adtech:clickThroughRate",
    "spend": "schema:price",
    "completionRate": "adtech:videoCompletionRate",
    "reach": "schema:numberOfItems",

    "OttCampaign": "schema:BroadcastEvent",
    "targetPlatforms": "schema:distribution",
    "impressionGoal": "adtech:impressionGoal",
    "completionRateTarget": "adtech:videoCompletionRate",

    "OttInventory": "schema:MediaObject",
    "platform": "schema:distribution",
    "channel": "schema:broadcastChannel",
    "genre": "schema:genre",
    "cpm": "adtech:cpm",

    "Market": "schema:Place",
    "marketCode": "schema:identifier",
    "stations": "schema:subjectOf",
    "monthlyReach": "schema:numberOfItems"
  }
}