Koala Context

{
  "@context": {
    "@version": 1.1,
    "koala": "https://getkoala.com/vocab#",
    "schema": "https://schema.org/",
    "xsd": "http://www.w3.org/2001/XMLSchema#",

    "profile_id": {
      "@id": "koala:profileId",
      "@type": "xsd:string",
      "comment": "UUID v4 anonymous visitor identifier from the ko_id cookie"
    },
    "email": {
      "@id": "schema:email",
      "@type": "xsd:string"
    },
    "domain": {
      "@id": "schema:url",
      "@type": "xsd:string",
      "comment": "Company domain used to identify or create a Koala Account"
    },
    "account_id": {
      "@id": "koala:accountId",
      "@type": "xsd:string"
    },
    "group_id": {
      "@id": "koala:groupId",
      "@type": "xsd:string",
      "comment": "Tenant disambiguator within a shared company domain"
    },
    "message_id": {
      "@id": "koala:messageId",
      "@type": "xsd:string",
      "comment": "Idempotency key for track events"
    },
    "sent_at": {
      "@id": "koala:sentAt",
      "@type": "xsd:dateTime"
    },
    "event": {
      "@id": "koala:eventName",
      "@type": "xsd:string"
    },
    "type": {
      "@id": "koala:messageType",
      "@type": "xsd:string",
      "comment": "Segment-compatible message type: track | identify | page"
    },
    "traits": {
      "@id": "koala:traits",
      "@type": "@json",
      "comment": "Arbitrary key-value traits associated with a visitor or account"
    },
    "properties": {
      "@id": "koala:properties",
      "@type": "@json",
      "comment": "Arbitrary key-value properties on a track or page event"
    },
    "events": {
      "@id": "koala:events",
      "@container": "@list"
    },
    "identifies": {
      "@id": "koala:identifies",
      "@container": "@list"
    },
    "page_views": {
      "@id": "koala:pageViews",
      "@container": "@list"
    },
    "billing_plan": {
      "@id": "koala:billingPlan",
      "@type": "xsd:string"
    },
    "vip": {
      "@id": "koala:vip",
      "@type": "xsd:boolean"
    },
    "headcount": {
      "@id": "koala:headcount",
      "@type": "xsd:integer"
    },
    "is_current_customer": {
      "@id": "koala:isCurrentCustomer",
      "@type": "xsd:boolean"
    },
    "ko_id": {
      "@id": "koala:koId",
      "@type": "xsd:string",
      "comment": "Cookie name used by the Koala pixel to persist the anonymous profile_id"
    },
    "IntentSignal": {
      "@id": "koala:IntentSignal",
      "comment": "A behavioral or third-party indicator of purchase intent aggregated by Koala"
    },
    "BuyerSignal": {
      "@id": "koala:BuyerSignal",
      "comment": "Composite scoring of intent signals ranking account likelihood to purchase"
    },
    "KoalaAccount": {
      "@id": "koala:Account",
      "@type": "schema:Organization",
      "comment": "A company or organization tracked in Koala, keyed by domain or account_id"
    },
    "KoalaProfile": {
      "@id": "koala:Profile",
      "@type": "schema:Person",
      "comment": "An individual visitor tracked in Koala, identified by profile_id or email"
    }
  }
}